Sample creative projects

Champion brand voice and serve as gatekeeper for all digital content, from content calendar generation and approval to digital campaign creative and build out. Lead the social content development process internally and manage agency relationships for third party campaigns. 

 
 

Bio Ionic x SMART-X DRYER

About the Launch: Prestige hot hair tool brand, Bio Ionic, is well loved by stylists and consumers. For its first launch in 2 years, Social created Reel, TikTok and influencer-led content to showcase its key differentiators and brought the tool to life digitally, for online shoppers.

  • Partnered with Marketing, Product Development and Education to identify key benefits and features that both communities would find valuable

  • Created 25+ short-form videos to showcase tool’s small size, powerful motor and its transformative properties across Instagram and TikTok

  • Focused heavily on retail-ment to show in-store experience and highlight key retailer launch dates

  • Regularly reported metrics (engagement rate, views and qualified web traffic) to executive leadership

 

International Launches x Too Faced Cosmetics

About the Initiative: As a powerhouse brand with high awareness, Too Faced rapidly grew into new markets and retailers. It was critical to embrace local culture and marry it with Too Faced branding to create the connection and capture attention of the local market.

  • Identified creator and managed briefing, creation and review process

  • Worked with key internal leadership teams to identify priority countries and markets to build to meet business objectives

  • Crafted narrative around content for Too Faced owned and retailer social channels

 

The One Off x Hard Rock

About the Campaign: Embracing individuality and positioning Hard Rock within the fashion space. We tell engaging stories through fashion portraits that communicates product, style and passion in one hit. Provide a platform for fans to share their passions, beliefs and unique individual style and engage with the brand to generate organic reach.

  • Served as art director on-site in London for a dedicated social photographer and videographer

  • Provided shot list and managed agency for social content deliverables

  • Responsible for the social media extension of the campaign

  • Worked with agency and served as editor for all associated campaign digital copy

  • Managed all touch points of the content build out, from photo selection to video edits