About the Campaign

Hard Rock launched its largest retail campaign in 2017. Focused on inspiring fans to embrace their individuality, the campaign provided a platform for fans to share their passions, beliefs and unique individual style and engage with the brand.

served as social art director, message developer

Served as art director on-site in London for a dedicated social photographer and videographer. Provided shot list and managed agency for social content deliverables. Responsible for messaging and copy across all digital channels, including earned, owned and paid channels. Managed all touch points of the content build out, from photo selection to video edits.