SOCIAL MEDIA LEADER FOR GLOBAL BRANDS

Launched Fenty Hair brand in 2024

FENTY HAIR

  • #2 hair brand on Instagram in 2024

  • Own launch + sustain social media strategy across Fenty Hair channels to drive product storytelling + community engagement

  • Spearhead global retailer launch strategies + execution with Sephora (US, CAN, EU, ME) and Selfridges (UK)

  • Manage Fenty Hair placement on Rihanna social channels

  • Oversee social calendar, content production, trendspotting, retailer placement + stylist relationships to drive social excellence

  • Cross-functional partner to launch Fenty Beauty brands on TikTok Shop + Shop Livestreams - hitting $2M in 2 months

Wet Brush, Goody Hair, Bio Ionic, Ouidad, Twist

BEAUTY BY IMAGINATION

  • Created structure and ownership for social media team. Hired and onboarded 3 roles within 8 months to support 5 brands.

  • Developed internal production program to centralize social content – producing 150+ published videos in ‘22 so far, +900% increase YOY.

  • Streamlined social shopping experience across priority channels and champion new commerce opportunities in partnership with our Digital team.

  • Always-on strategy optimization to emerging channels such as BeReal. Beauty, Selfridges, and more.

Managed: Global channels & regional accounts

TOO FACED COSMETICS

  • Led content and community department for a global community of 11+ million.

  • Grew Instagram following by 18% within one year through organic strategies.

  • Owned organic calendar development in partnership with Marketing, Sales, and Education teams.

  • Managed and communicated with retailers directly on launch and hero product support strategies, including Sephora, Ulta Beauty, Selfridges, and more.