SOCIAL MEDIA LEADER FOR GLOBAL BRANDS

Created structure and ownership for social media team. Hired and onboarded 3 roles within 8 months to support 5 brands.
Developed internal production program to centralize social content – producing 150+ published videos in ‘22 so far, +900% increase YOY.
Streamlined social shopping experience across priority channels and champion new commerce opportunities in partnership with our Digital team.
Always-on strategy optimization to emerging channels such as BeReal.

Led content and community department for a global community of 11+ million.
Grew Instagram following by 18% within one year through organic strategies.
Owned organic calendar development in partnership with Marketing, Sales, and Education teams.
Managed and communicated with retailers directly on launch and hero product support strategies, including Sephora, Ulta Beauty, Selfridges, and more.

Grew global social accounts by 6 million fans in 2 years.
Increased Instagram engagement by 450% in 2 years.
Onboarded and managed social agencies for two business units.
Provided art direction on 20+ digital and social campaigns globally.
Wrote copy for 10+ international brands and artists, including Rihanna and Imagine Dragons.
Managed internal social content creation process to ensure global, regional and franchise accounts had needed assets.

Social Media